Category: Uncategorized
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Why Influencer Marketing Works
In 2006, Pay Per Host, the first online platform offering to pay bloggers for their content was launched, which some mark as the beginning of online influencer marketing. While this may have been the start of partnering with those who have a digital, or online audience, piggybacking on the influence people have with their audience…
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The Six Senses of Marketing – Part II
The Fifth Sense: Taste Today is the second in my six part series titled The Six Senses of Marketing, where we’ll be discussing Taste. The reason Taste is the fifth sense is because it is usually the final sense that can be experienced after all the others. One must hear, see, smell and touch something…