ethoscentric Insights
A collection of thoughts, ideas, and insights gathered over my career. Psychology, consumer behaviour, management, and a variety of other marketing related topics discussed.
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The Six Senses of Marketing – Part II
The Fifth Sense: Taste Today is the second in my six part series titled The Six Senses of Marketing, where we’ll be discussing Taste. The reason Taste is the fifth sense is because it is usually the final sense that can be experienced after all the others. One must hear, see, smell and touch something…
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The Six Senses of Marketing Part I
The Sixth Sense: Feeling Today will be the start of a 6 part series I’ll call – The Six Senses of Marketing – where we’ll discuss all six senses (yes, I said six) and how we can use these senses to help us better market our companies. As the title hinted at, I will be…
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“Always Be Closing” – Doesn’t Apply On Social Media!
Social Media is about cultivating relationships. not selling. Period. Whatever simile you want to give it, be it my favourite, “the largest mixer party in the world”, or “a campfire”, or “clubhouse”; social media sites are a place where like-minded individuals gather to share and discuss their thoughts, ideas and experiences. While, I agree, it…
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Social Media: The World’s Largest Mixer
Social Networking in today’s world isn’t much different than it always has been. It’s about connecting to others. The trend over the past few years has exploded online to finding old classmates, a new mate, old friends, new business connections, like minded sport and social groups; the list of reasons and number of sites goes…
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Save Time By Empowering Your Employees
With all of our time being very limited, it’s hard to consider trying new things this year. In order to have room on our plate for investigating, planning and testing new things, we’d have to make room on it first. One of the largest time consumers in life is decision-making. Especially when you have to…
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What if Word of Mouth Was All You Had
Marketing geeks like me have all probably seen Morgan Spurlock’s “The Greatest Movie Ever Sold”. You may remember him from the documentary “Supersize Me” or the T.V. Show “30 Days”. He made ‘The Greatest Movie Ever Sold‘ ABOUT corporate sponsorship and product placement BY using only corporate sponsorship and product placement cashola! Cool idea but not…
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What a Pilot Can Teach You About Business
As a kid, I wanted to be a fighter pilot so I spent 7 years as an Air Cadet (No. Not space cadet!) learning as much as I could about flying. During our classes on flight planning, I learned about a variety of pre-flight plotting steps that could definitely be useful to a business owner…
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Great Minds – Think Different; Sheep – Think Alike
Some of the greatest minds in history were first considered crazy. The list of crazy people eventually proved right will continue to grow, as long as we continue to refuse to consider the unimaginable. There’s No Such Thing as “Can’t” My mother always told me that there’s no such thing as “can’t”. I believe this…
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Marketing Lessons from Holiday Classics
Tis the season for holiday movie viewing at my house and 2 of my favourites are Miracle on 34th Street (the classic from 1974 with Edmund Gwenn and Maureen O’Hara. No offence to Mara Wilson, but I’ve never understood why lisps are cute?) and A Christmas Carol (Alistair Sim will always be the ONLY Scrooge…
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Are Couponing Sites Right For Your Company?
Sites like Groupon are multiplying like rabbits. Companies are jumping on board the express train to success in droves. But is couponing right for your business? Let’s look at the facts. Your a company who wants to increase your customer base. Couponing sites are promising new customers in vast quantities. Sounds like a match made…
