ethoscentric Insights
A collection of thoughts, ideas, and insights gathered over my career. Psychology, consumer behaviour, management, and a variety of other marketing related topics discussed.
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5 Marketing Tips We Can Learn From Infomercials
Normally lists count down to the number one thing, but today, I’m going to start with the top thing. Like them or not, the number one thing we can all learn from infomercials is…they work! And that one is my limited time bonus offer! Now here are 5 more things we can all learn from…
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A Word Is Worth A Thousand Pictures
Don’t get me wrong, I believe that “a picture is worth a thousand words”, however, consider this… Close your eyes and think of the word “Mother”, go ahead take 5 seconds, I’ll wait… …Okay. What images came to mind? I’ll bet an image of your mother came first. Then a slew of moments in time…
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It’s Time to Rethink Your Marketing Department
Sales & Marketing Director, Marketing Lead, Marketing Representative, In-store Marketing Associate, Online Marketing Specialist, Catering & Marketing Coordinator, Operations & Marketing Administrator When you read these position titles, it becomes apparent that some businesses are having a bit of difficulty deciding which department their marketing people belong in, or where in the org chart they…
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Landlord or Concierge: How Your Mindset Affects Your Entire Business
What exactly is the difference between a landlord and a concierge? Both offer the use of accommodations with a varying number of appliances and amenities, for various lengths of time in exchange for your money. But, one seems to have the mindset that they are providing you the privilege of renting their space. And the…
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Are You Still Calling These Expectations – Benefits?
Customer service is at an all-time low. The sad part is we as consumers have been taught to expect the current level as the norm. That’s why it’s so easy for a company to be considered a customer service superstar simply by providing a slightly higher than expected level of service. Part of the difficulty…
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5 Questions to Test Your Big Idea
We’ve all heard the stories of “overnight success” that make business owners millionaires and hopefully by now we know that that is a myth. All successful businesses started small and through a lot of hard work, timing (lucky or planned), risky endeavors, and great marketing made them the success they are today. But we often…
