Marketing Portfolio

“It’s not creative, unless it sells“
– David Ogilvy

While much of marketing does live in the creative realm, I aim to keep this quote in mind, reminding me to ensure that the creativity employed serves a purpose, and isn’t just creative – for creative’s sake.

ethoscentric Marketing approaches marketing like a scientist. Backed by psychology and behavioural economics theory, making predictions, devising processes to achieve outcomes, and then tracking and reporting; making note of interesting findings, and constantly tweaking for better success.

Below you’ll find a collection of work that I’ve had the pleasure of having a hand in helping to create, be it concept, copywriting, direction, photo/videography, audio/video editing, graphic design, and/or vocal talent.

If you have a project that you think could use the ethoscentric touch, reach out!