Tag: Branding
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Social Media: The World’s Largest Mixer
Social Networking in today’s world isn’t much different than it always has been. It’s about connecting to others. The trend over the past few years has exploded online to finding old classmates, a new mate, old friends, new business connections, like minded sport and social groups; the list of reasons and number of sites goes…
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What if Word of Mouth Was All You Had
Marketing geeks like me have all probably seen Morgan Spurlock’s “The Greatest Movie Ever Sold”. You may remember him from the documentary “Supersize Me” or the T.V. Show “30 Days”. He made ‘The Greatest Movie Ever Sold‘ ABOUT corporate sponsorship and product placement BY using only corporate sponsorship and product placement cashola! Cool idea but not…
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Great Minds – Think Different; Sheep – Think Alike
Some of the greatest minds in history were first considered crazy. The list of crazy people eventually proved right will continue to grow, as long as we continue to refuse to consider the unimaginable. There’s No Such Thing as “Can’t” My mother always told me that there’s no such thing as “can’t”. I believe this…
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Marketing Lessons from Holiday Classics
Tis the season for holiday movie viewing at my house and 2 of my favourites are Miracle on 34th Street (the classic from 1974 with Edmund Gwenn and Maureen O’Hara. No offence to Mara Wilson, but I’ve never understood why lisps are cute?) and A Christmas Carol (Alistair Sim will always be the ONLY Scrooge…
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Landlord or Concierge: How Your Mindset Affects Your Entire Business
What exactly is the difference between a landlord and a concierge? Both offer the use of accommodations with a varying number of appliances and amenities, for various lengths of time in exchange for your money. But, one seems to have the mindset that they are providing you the privilege of renting their space. And the…
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Are You Still Calling These Expectations – Benefits?
Customer service is at an all-time low. The sad part is we as consumers have been taught to expect the current level as the norm. That’s why it’s so easy for a company to be considered a customer service superstar simply by providing a slightly higher than expected level of service. Part of the difficulty…
