Tag: Customer Experience
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How Security Cameras Can Help Your Marketing
Many store owners have security cameras in their stores to catch and deter would be thieves; but I think if that’s all the cameras are being used for, the owners are passing up more than the potential value of lost goods. One of my favourite book recommendations is Paco Underhill’s Why We Buy. Paco has…
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Are You Still Calling These Expectations – Benefits?
Customer service is at an all-time low. The sad part is we as consumers have been taught to expect the current level as the norm. That’s why it’s so easy for a company to be considered a customer service superstar simply by providing a slightly higher than expected level of service. Part of the difficulty…
