Tag: Customer Service
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How Rebuilding Trust Makes Better Brand Bonds
In his book Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith shares an analogy about a man who visits a dry cleaner to retrieve items that should be ready, only to be told that they were not. Not what one would call a trust building moment. However, the story continues as the…
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Save Time By Empowering Your Employees
With all of our time being very limited, it’s hard to consider trying new things this year. In order to have room on our plate for investigating, planning and testing new things, we’d have to make room on it first. One of the largest time consumers in life is decision-making. Especially when you have to…
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What if Word of Mouth Was All You Had
Marketing geeks like me have all probably seen Morgan Spurlock’s “The Greatest Movie Ever Sold”. You may remember him from the documentary “Supersize Me” or the T.V. Show “30 Days”. He made ‘The Greatest Movie Ever Sold‘ ABOUT corporate sponsorship and product placement BY using only corporate sponsorship and product placement cashola! Cool idea but not…
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Marketing Lessons from Holiday Classics
Tis the season for holiday movie viewing at my house and 2 of my favourites are Miracle on 34th Street (the classic from 1974 with Edmund Gwenn and Maureen O’Hara. No offence to Mara Wilson, but I’ve never understood why lisps are cute?) and A Christmas Carol (Alistair Sim will always be the ONLY Scrooge…
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Landlord or Concierge: How Your Mindset Affects Your Entire Business
What exactly is the difference between a landlord and a concierge? Both offer the use of accommodations with a varying number of appliances and amenities, for various lengths of time in exchange for your money. But, one seems to have the mindset that they are providing you the privilege of renting their space. And the…
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Are You Still Calling These Expectations – Benefits?
Customer service is at an all-time low. The sad part is we as consumers have been taught to expect the current level as the norm. That’s why it’s so easy for a company to be considered a customer service superstar simply by providing a slightly higher than expected level of service. Part of the difficulty…
