Tag: Sensory Marketing

  • The Six Senses of Marketing Part VI

    The Six Senses of Marketing Part VI

    The First Sense: Hearing Today we discuss the last in my six part series The Six Senses of Marketing – The First Sense: Hearing. What’s the first thing you heard today? Unless you were woken up unexpectedly by a thunderstorm, a fussing child or your neighbour’s car alarm, chances are it was the sound of…

  • The Six Senses of Marketing Part V

    The Six Senses of Marketing Part V

    The Second Sense: Sight Today is the fifth part of my Six Senses of Marketing series, with Sight: The Second Sense of Marketing. Take a moment and mentally describe your home to me. Chances are you’d describe what it “looks” like; the size, shape, colour, and textures. Visual elements are usually the first things we…

  • The Six Senses of Marketing Part IV

    The Six Senses of Marketing Part IV

    The Third Sense: Scent Today is the fourth part (I’m going in reverse for those just joining) of my Six Senses of Marketing series, with Scent: The Third Sense of Marketing. A quick recap for those just joining, we’ve been discussing how we can look to create an experience for our customers utilizing each of…

  • The Six Senses of Marketing Part III

    The Six Senses of Marketing Part III

    The Fourth Sense: Touch Today is part three in my six part series called The Six Senses of Marketing where we’ll be discussing the fourth sense “Touch”. Touch is an often overlooked sense. We get wrapped up in the sights and sounds of things around us that we don’t think about how think about how…

  • The Six Senses of Marketing – Part II

    The Six Senses of Marketing – Part II

    The Fifth Sense: Taste Today is the second in my six part series titled The Six Senses of Marketing, where we’ll be discussing Taste. The reason Taste is the fifth sense is because it is usually the final sense that can be experienced after all the others. One must hear, see, smell and touch something…

  • The Six Senses of Marketing Part I

    The Six Senses of Marketing Part I

    The Sixth Sense: Feeling Today will be the start of a 6 part series I’ll call – The Six Senses of Marketing – where we’ll discuss all six senses (yes, I said six) and how we can use these senses to help us better market our companies. As the title hinted at, I will be…